Our Team

By slowly and safely easing into technology into our kid’s lives, our children will be less likely to get thrusted straight into the unknown, encouraging our little ones to explore and discover on their own.

G-Jay Yong

G-Jay Yong is CEO and Founder of myFirst, an award-winning KidsTech ecosystem providing children, parents, and families with technology that truly prioritizes safety, education and exploration. Creating a safe and protected environment for kids to stay connected and share social media with family, myFirst is currently the only KidsTech ecosystem with more than 1 million safely connected kids and parents.

A seasoned entrepreneur with a background in computers and electronics, G-Jay Yong kickstarted his entrepreneurial journey back in his university days. He founded a hardware company Gajah International as a student, eventually growing it to gross over $80M in annual revenue, inventing new products like the InkCase for iPhone, InkCase Health, and the Fridge Memo. Managing a team of over 197 employees in ODM/OEM and overcoming unexpected roadblocks early on in the growth stage, the experience allowed G-Jay to create myFirst, which was inspired by his daughter.

G-Jay graduated from the National University of Singapore studying Electrical and Computer Engineering. He also speaks and works in English, Mandarin, and Cantonese.

Meet the myFirst Team

Committed to revolutionizing the way children learn and engage with technology, the myFirst team is passionate about creating a safe and enriching digital environment for kids, from toddlers to teens.

With a collective dedication to innovation, the team focuses on developing high-quality, reliable, and functional products tailored to address the specific concerns of parents. myFirst understands the importance of catering to various parenting styles, offering a range of options to suit every family’s needs.

myFirst values the insights and feedback of parents and their children, recognizing them as integral contributors to our ongoing improvement process. Together, we’re building a future where technology and childhood seamlessly harmonize, empowering the next generation with the tools they need to thrive in the digital era. Join us on this exciting journey as we pave the way for brighter, safer, and more imaginative learning experiences.

Meet the myFirst mascot mino

In the lush, verdant depths of a hidden valley, mino the green dinosaur stood as a beacon of hope and resilience, the sole survivor, miraculously enduring the cataclysms that wiped out his kin, mino emerged not only as a survivor but as a gentle, shy guardian of the forest. Unlike his ancient carnivorous ancestors, mino embraced a vegetarian lifestyle, munching on the tender greens that draped his hidden home. 

His vibrant green color blended seamlessly with the foliage, and his sturdy yet gentle body moved through the forest with a quiet grace, a living testament to adaptation and survival. Distinctive in appearance, mino wore a bandage across his face—a poignant reminder of the scars left by pollution and environmental neglect. This bandage served as a constant reminder to mino of the importance of protecting the Earth. Perched atop his head was a patch of vibrant grass, flourishing as if his very thoughts were rooted in nature itself. This living crown symbolized his deep connection with the environment and his unwavering commitment to give back to the Earth that nurtured him. Despite his shyness, mino’s actions spoke volumes. As he roamed the forest, he planted seeds and nurtured young saplings, his heavy footsteps aiding the soil’s aeration and promoting growth. 

mino’s dedication to his cause made him a hero to the woodland creatures and an inspiration to the lucky humans who stumbled upon his path, embodying a message of sustainable living and environmental stewardship.


About myFirst

myFirst is the world’s first KidsTech Social ecosystem

Why myFirst

Discover why myFirst leads in innovation and customer satisfaction.

myFirst Fone S1 - Watch Phone For Kids With GPS Tracker and Voice Call

Contact Us

Contact information for myFirst offices and support channels.