Our Team

By slowly and safely easing into technology into our kid’s lives, our children will be less likely to get thrusted straight into the unknown, encouraging our little ones to explore and discover on their own.

G-Jay Yong

G-Jay Yong is CEO and Founder of myFirst, an award-winning KidsTech ecosystem providing children, parents, and families with technology that truly prioritizes safety, education and exploration. Creating a safe and protected environment for kids to stay connected and share social media with family, myFirst is currently the only KidsTech ecosystem with more than 1 million safely connected kids and parents.

A seasoned entrepreneur with a background in computers and electronics, G-Jay Yong kickstarted his entrepreneurial journey back in his university days. He founded a hardware company Gajah International as a student, eventually growing it to gross over $80M in annual revenue, inventing new products like the InkCase for iPhone, InkCase Health, and the Fridge Memo. Managing a team of over 197 employees in ODM/OEM and overcoming unexpected roadblocks early on in the growth stage, the experience allowed G-Jay to create myFirst, which was inspired by his daughter.

G-Jay graduated from the National University of Singapore studying Electrical and Computer Engineering. He also speaks and works in English, Mandarin, and Cantonese.

Meet the myFirst Team

Committed to revolutionizing the way children learn and engage with technology, the myFirst team is passionate about creating a safe and enriching digital environment for kids, from toddlers to teens.

With a collective dedication to innovation, the team focuses on developing high-quality, reliable, and functional products tailored to address the specific concerns of parents. myFirst understands the importance of catering to various parenting styles, offering a range of options to suit every family’s needs.

myFirst values the insights and feedback of parents and their children, recognizing them as integral contributors to our ongoing improvement process. Together, we’re building a future where technology and childhood seamlessly harmonize, empowering the next generation with the tools they need to thrive in the digital era. Join us on this exciting journey as we pave the way for brighter, safer, and more imaginative learning experiences.

6 Key Values

We take pride in cultivating a company culture that mirrors the curiosity and creativity of the young minds we cater to. Our team prioritizes a culture of inclusivity, collaboration, and passion for shaping the future of children’s tech experiences. At the core of our values is a commitment to a dynamic and supportive work environment, encouraging every team member to contribute their unique skills and perspectives. Our shared dedication to excellence is coupled with a spirit of continuous learning, ensuring that each day brings opportunities for personal and professional growth. Together, we embark on a journey to inspire and empower the next generation through the magic of technology, bringing our key company values to life and changing the landscape of KidsTech.

Be Proactive

Be Responsible

Self-review & Improve

Speedy Reactions

Dare to Try



About myFirst

myFirst is the world’s first KidsTech Social ecosystem

Why mFirst

Discover why myFirst leads in innovation and customer satisfaction.

myFirst Fone S1 - Watch Phone For Kids With GPS Tracker and Voice Call

Contact Us

Contact information for myFirst offices and support channels.